The ONS Logo

Our brand is more than just our tagline, logo, colors, and fonts; however, these concrete elements reinforce the somewhat abstract concept of a brand. Through these branding elements, we reinforce the message that ONS is a strong, forward-thinking leader in the healthcare arena and the only place where oncology nurses can truly have all of their professional needs met.

The ONS brand reflects a collection of people who are dedicated to tireless pursuit of excellence, quality, and patient care. 

The ONS logo incorporates many important components, such as connectivity, leadership, excellence, diversity, community, and research. The logo is the visual depiction of what oncology nurses mean to their patients and what ONS as a society means to our members.

ONS Boilerplate

When communicating about ONS, use the following “about us” statement. Always use it at the end of press releases:

ONS is a professional association that represents 100,000 nurses and is the professional home to more than 35,000 members. ONS is committed to promoting excellence in oncology nursing and the transformation of cancer care. Since 1975, ONS has provided a professional community for oncology nurses, developed evidence-based education programs and treatment information, and advocated for patient care, all in an effort to improve quality of life and outcomes for patients with cancer and their families. Learn more at ons.org. 

Logo Variations

Primary Logo Usage

Secondary Logo Usage

Should only be used if space does not permit the primary logo

Download the ONS Logo Set (5mb)

Logo Policy

The ONS logo must never be altered and must appear on all national and chapter materials. The recommended position of the ONS logo is in the upper left-hand corner of printed materials.

The ONS Coxcomb

The ONS coxcomb is a vital part of our logo identity. It is important that this element of the logo is never used as a separate graphic, watermark, or any other design feature. Rather, it should only be displayed within the logo in its entirety.

Logo Guidelines

Do not change the logo’s orientation. • Do not bevel or emboss the logo. • Do not place the logo on a busy photograph or pattern. • Do not change the logo colors. • Do not crop the logo in any way. • Do not add drop shadow effect. • Do not present the logo in an outline fashion. • Do not stretch or squeeze the logo. • Include the registration mark in the logo.

Logo Size Requirements

To retain the quality of the ONS logo and identity, the following minimum size requirements must be followed.

Minimum size should be no smaller than .625” or 5/8”. ONS logo with the name “Oncology Nursing Society” should appear no smaller than 5/8” in height to ensure legibility.

Minimum size should be no smaller than .375” or 3/8”.

When space constraints of a printed piece do not allow for a minimum of 5/8” of an inch for the ONS logo with the name, the ONS logo without the name must be used.

Use black and white for times that space will not allow for the .375” minimum. When space constraints of a printed piece do not allow for a minimum of 3/8” for the color ONS logo without the name, the black or white version of the ONS logo w/out name must be used.

Logo Spacing

The space between the ONS logo and any other graphic element, must equal or exceed one-half the width of the “O” as shown to the left . These graphic elements include typography, illustrative material, other logos or the edge of the working area (such as trim edges of paper and boarders).

For example, if the width of the “O” in the logo is “x-space”, then the non-encroachment area must be at least half that measurement.

External Logo Use

When fulfilling any external request for an ONS logo, you must first request approval from IMC by emailing marketing@ons.org. If approved,  it is your responsibility to send the 'Logo Policy' statement (as shown below) with the requested logo.